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PPC Google Ads
Section 1. Introduction
How to Use LMS & Start Learning? (6:19)
1 : Introduction To Pay Per Click (PPC) Marketing (16:43)
2 : Google Ads Structure (9:46)
3 : Set up your Google Ads account (3:04)
Assessment Exercise-01
Section 2: Search Network - Part 1
4 : Introduction - Search Campaign (13:17)
5 : Keyword Match Types (11:57)
6 : Search Ads (25:15)
7 : Ad Extensions (24:21)
Assessment Exercise-02
Section 3: Search Network - Part 2
8 : Remarketing (16:43)
9 : Custom Remarketing List Creation (23:22)
10 : Conversion Tracking (31:32)
11 : Google Tag Manager (19:05)
Assessment Exercise-03
Section 4: Search Network - Part 3
12 : How to Write Killer Ad Copy (36:33)
13 : Search Campaign Creation (52:12)
14 : Ad Group Creation-Pest Control-Local (53:31)
Assessment Exercise-04
Section 5: Search Network - Part 4
15 : Ad Group Creation-Digital-Marketing-Course-Local-PIN (33:50)
16 : Ad Group Creation-Aquaguard Customer Care-Local (22:30)
17 : Ad Group Creation-StudyAbroad-Pan-India (26:23)
18 : Ad Group Creation-Dubai Tours-Travel-Pan-India (21:37)
19 : Ad Group Creation-Buy Cake-Pan-India (12:42)
Assessment Exercise-05
Section 6: Search Network - Part 5
20 : Ad Group Creation-RO Service-Remarketing (33:28)
21 : Bid Adjustment (11:52)
Assessment Exercise- 6
Section 7: Display Network - Part 1
22 : Introduction Display Campaign (16:20)
23 : Display Ads (21:39)
24 : Display Campaign Creation with Ad Group Hair Transplant Responsive Ads Unlisted (28:43)
25 : Ad Group Creation Tour Packages Banner Ads Canva (31:43)
Assessment Exercise-07
Section 8: Display Network - Part 2
26 : Ad Group Creation Digital Marketing Course Banner Ads GIF Canva (43:25)
27 : Ad Group Creation Digital Marketing Course Placement Banner Ads Canva (9:17)
28 : Ad Group Creation Beauty Makeover Gmail Ads (28:54)
29 : Ad Group Creation Women Bags Lightbox Ads (13:47)
30 : Ad Group Creation Remarketing Responsive Ads (16:46)
31 : Ad Group Creation Customer Emails Responsive Ads (13:13)
Assessment Exercise-08
Section 9: Video Campaign - YouTube Marketing - Part 1
32 : Introduction Video Campaign (16:14)
33 : Campaign Setup & Ad Group Creation Personal Loan skippable In stream Ads (18:02)
34 : Campaign Setup & Ad Group Creation SEO Tutorial Non Skippable In stream Ads (19:21)
35 : Campaign Setup & Ad Group Creation Remarketing Bumper (20:28)
36 : Campaign Setup & Ad Group Creation Digital Marketing Course Video Discovery Ads (13:32)
Assessment Exercise-09
Section 10: Video Campaign - YouTube Marketing - Part 2
37 : Campaign Setup & Ad Group Creation Digital Marketing Course Outstream Ads (3:09)
38 : Campaign Setup & Ad Group Creation Targeting Ad Sequence (30:47)
Assessment Exercise- 10
Section 11: Shopping, App, Smart, and Discovery Campaigns
39 : Introduction Shopping Campaign (43:20)
40 : Introduction App Campaign (23:39)
41 : Introduction Smart Campaign (20:42)
42 : Introduction Discovery Campaign (19:08)
Assessment Exercise-11
Section 12: Landing Page & Other Essential Features - Part 1
43 : Landing Page (5:34)
44 : Google Ads Glossary (53:08)
Assessment Exercise- 12
Section 13: Landing Page & Other Essential Features - Part 2
45 : Bid Strategies (35:53)
46 : Additional Features (74:06)
Assessment Exercise- 13
Section 14: Landing Page & Other Essential Features - Part 3
47 : Competitor Analysis using 3rd party Tools (22:04)
48 : Google Skill Shop (3:40)
Assessment Exercise- 14
Section 15: Final Exam
Final Exam
40 : Introduction App Campaign
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