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Google Ads Mastery
Section 1. Getting started and the Basics
How to Use LMS & Start Learning? (6:19)
1. Introduction to Google Ads (25:12)
2. Create Google Ads Account (12:36)
3. Complete Account Hierarchy (17:19)
Assessment Exercise- 01
Section 2. Setup your first Search Campaign
4. Search Campaign setup basics (20:56)
5. Targeting Options Explained (15:20)
6. Bidding Strategies Explained (31:57)
Assessment Exercise- 02
Section 3. Setup your first Search Campaign Part 02
7. Ad Extensions Explained (26:22)
8. Ad Rank and Quality Score Explained edit1 (13:50)
9. How does Ad Groups work and how to structure (17:15)
Assessment Exercise- 03
Section 4. Setup your first Search Campaign Part 03
10. Keyword Planner and Keyword Match Types Explained (17:05)
11. How to write Search Ads (27:50)
12. Negative Keywords and Search Terms Explained (14:34)
Assessment Exercise- 04
Section 5. Remarketing and Conversion Tracking
13. Conversion pixels (20:22)
14. Remarketing campaigns (24:35)
Assessment Exercise- 05
Section 6. Performance Max Campaigns and App Campaigns
15. Introduction to Performance Max campaigns (18:13)
16. Lecture 16 App Campaigns (48:06)
Assessment Exercise- 06
Section 7. YouTube Ads
17. Introduction to YouTube ads and formats (28:24)
Section 8. Final Exam
Final Exam
12. Negative Keywords and Search Terms Explained
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