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Full Stack Digital Marketing
Section 1. Understanding Ad Delivery in eCommerce
How to Use LMS & Start Learning? (6:19)
1. Watch This Before Starting eCommerce(1) (10:46)
2._Course_Introduction_Outcome_and_Learnings (11:16)
3. Science of Facebook Ads, Auctions and Ad's Total Value (28:36)
4. Ad Quality Rankings (20:34)
Resources
Assessment Exercise- 01
Section 2. Mastering Ad Creatives for eCommerce
5. Ad Creative Guide (35:35)
6. Creating Video Ads for Dropshipping Business Part 1 (73:42)
7. Creating Video Ads for Dropshipping Business Part 2 (12:24)
8. Creating Image Ads for Dropshipping Business (12:21)
9. Creating Image Ads for Private Label Business (17:24)
10. Creating Video Ads for Private Label Business (7:40)
11. Creative Video & Image Ads for Digital Marketing Agency (9:49)
Assessment Exercise- 02
Section 3. Configuring Settings and Automations for eCommerce
12. Business Page Creation and Basic Settings (11:07)
13. Business Page Major Settings Part 1 (20:44)
14. Business Page Major Settings Part 2 (6:17)
15. Customer Management within Meta Business Suite (16:38)
16. Messenger and Instragram Automations (17:28)
Assessment Exercise- 03
Section 4. Exploring the Ads Manager and Campaign Strategies part 1
17. Understanding Ads Manager Interface and Usecase of Available (29:55)
18. Automated Rules (34:00)
19. STRATEGY: Scaling Campaigns with Automated Rules (15:16)
20. Ad Buying Types: Reservation Vs Auction (8:43)
21. Understanding Campaign Objectives: #1 Awareness (15:05)
22. Understanding Campaign Objectives: #2 Traffic (11:30)
Assessment Exercise- 04
Section 5. Exploring the Ads Manager and Campaign Strategies part 2
23. Understanding Campaign Objectives: #3 Engagements (13:50)
24. Understanding Campaign Objectives: #4 Leads (13:05)
25. Understanding Campaign Objectives: #5 App Promotion (4:35)
26. Understanding Campaign Objectives: #6 Sales (7:39)
27. Special Ad Catagories (12:50)
Assessment Exercise- 05
Section 6. Exploring the Ads Manager and Campaign Strategies part 3
28. 3 Stages of Ad Campaign (11:05)
29. Advantage Campaign Budget Part 1 (6:46)
30. Advantage Campaign Budget Part 2 (5:50)
31. Advantage Campaign Budget Part 3 (0:57)
32. Ad Placement Guide (22:45)
Assessment Exercise- 06
Section 7. Mastering the Events Manager for Effective Advertising part 1
33. Introduction to Meta Events and Their Importance (15:17)
34. Advertiser Side Optimization Part 1 (11:37)
35. Advertiser Side Optimization Part 2 (8:38)
36. Standard and Custom Events (5:35)
37. Importance of Offline Events (7:35)
38. Importance of Custom Conversions (13:14)
39. Custom Conversions for Offline Events (8:19)
40. Shopify Store (Creating Business Account, Ad account and Payment Method) (3:20)
Assessment Exercise- 07
Section 8. Mastering the Events Manager for Effective Advertising part 2
41. Creating Custom Conversions Part 1 (24:03)
42. Creating Custom Conversions Part 2 (9:52)
43. Shopify Store (Adding Business Page and Creating Pixel) (3:21)
44. Shopify Store (Facebook Pixel Vs Conversions API) (6:07)
45. Shopify Store (Pixel-Conversion API Connection and Event Match Quality Score) (11:47)
46. Shopify Store (Pixel Settings and Diagnostics) (11:08)
Assessment Exercise- 08
Section 9. Mastering the Events Manager for Effective Advertising part 3
47. Shopify Store (Extend Attribution Uploads & Historical Conversion Uploads) (5:25)
48. WordPress Store (Pixel and Conversion API Connection) (5:28)
49. Shopify Vs WooCommerce which one is better? (2:39)
50. Partner Integration Tab (1:08)
51. Uploading Offline Events to Offline Event Sets (14:14)
52. Facebook SDK and App Events (14:23)
Assessment Exercise- 09
Section 10. Leveraging the Commerce Manager for Dynamic Marketing
53. Benefits of Catalog and Dynamic Marketing (7:42)
54. Dynamic Retargeting with Catalog Ads (5:56)
55. Use Case Collection Ads (5:47)
56. Use Case Cross and Upselling (3:50)
57. How catalog can be used in Travel, Real Estate and Automobiles Businesses (9:28)
58. Catalog Creation and Important Settings (11:09)
59. Facebook Shop (7:40)
60. Catalog Creation with WooCommerce Store (4:22)
Assessment Exercise- 10
Section 11. Understanding and Building Effective Audiences
61. Custom Audience Part 1 (8:27)
62. Custom Audience Part 2 (4:11)
63. Custom Audience Part 3 (13:52)
64. Custom Audience Part 4 (5:28)
65. Custom Audience Part 5 (7:03)
66. Lookalike Audiences (13:15)
67. Concept of Advantage+ Audience (6:27)
68. Identifying Profitable Adset with Advantage+ Audience (5:27)
69. Interest Based Audiences (5:33)
70. Audience Size vs Campaign Budget (4:00)
Assessment Exercise- 11
Section 12. Navigating the Business Manager for Account Management
71. Creating Business Manager Account (2:27)
72. Reinstating Restricted Business Account (1:52)
73. Users, Accounts and Data Sources in Business Settings (11:32)
74. Other Business Settings (6:43)
75. Domain Verification (Optional) (Video from Batch #5) (4:08)
Assessment Exercise- 12
Section 13. Dropshipping Strategy and Phase Testing part 1
76. Customizing Columns to Select Key Metrics (11:54)
77. Creating Custom Metrics For Flow Analysis (6:53)
78. Re Arranging Columns in a Right Way (11:10)
79. (Phase 0) Pixel Warmup Creative Testing Part_1 (14:21)
80. (Phase 0) Pixel Warmup Creative Testing Part_2 (12:00)
81. (Phase 0) Pixel Warmup Creative Testing Part_3 (6:28)
82. Analyzing Test Results of Phase (0) (14:12)
83. Shifting to Phase_1 (10:02)
84. (Phase 1) Detailed Targeting Interest Testing Part_1 (14:04)
85. (Phase 1) Detailed Targeting Interest Testing Part_2 (12:32)
86. Analyzing Test Results of Phase (1) (Scenario_1) (13:31)
Assessment Exercise- 13
Section 14. Dropshipping Strategy and Phase Testing part 2
87. Analyzing Test Results of Phase (1) (Scenario_2) (17:13)
88. Shifting to Phase_2 (6:28)
89. (Phase 2) Audience Refining AB Testing (8:19)
90. (Phase 2) Budget Recovery (8:27)
91. Analyzing Test Results of Phase (2) (9:28)
92. Shifting to Phase_3 (2:21)
Assessment Exercise- 14
Section 15. Dropshipping Strategy and Phase Testing part 3
93. (Phase 3) Scaling Attempt_1 (8:15)
94. Analyzing Scaling Results of Phase (3) (15:50)
95. Shifting to Phase 4 (6:31)
96. (Phase 4) Re Targeting Stage 1 (17:57)
97. Shifting to Phase 5 (10:17)
98. (Phase 5) Lookalike Testing Stage 1 (5:29)
Assessment Exercise- 15
Section 16. Dropshipping Strategy and Phase Testing part 4
99. (Phase 6) Lookalike Testing Stage 2 (15:19)
100. (Phase 7) Scaling Strategy 2 (7:22)
101. (Phase 7) Scaling Strategy 3 (13:51)
102. (Phase 7) Scaling Strategy 4 (11:53)
103. (Phase 7) Scaling Strategy 5 (14:50)
104. (Phase 8) Re Targeting Stage 2 (9:04)
Assessment Exercise- 16
Section 17. Single Product Local e-Commerce Strategy
105. Single Product Local e Commerce Strategy Part 1(1) (14:20)
106. Single Product Local e Commerce Strategy Part 2 (12:17)
107. Single Product Local e Commerce Strategy Part 3(1) (10:34)
108. Single Product Local e Commerce Strategy Part 4 (9:38)
109. Single Product Local e Commerce Strategy Part 5 (7:04)
Assessment Exercise- 17
Section 18. Ultimate Sales Campaign Strategies
110. Creating Catalog Sales Campaign Part 1 (15:23)
111. Creating Catalog Sales Campaign Part 2 (7:06)
112. Creating Catalog Sales Campaign Part 3 (15:00)
113. Creating Catalog Sales Campaign Part 4 (1:58)
114. STRATEGY Creating Messaging Campaign for Sales (25:10)
115. Creating Campaign for Maximizing No of Phone Calls (9:32)
116. Creating Campaign for App Conversions (10:04)
Assessment Exercise- 18
Section 19. Exploring Other Campaign Objectives
117. STRATEGY: Getting Maximum Benefits from Awareness Campaign (12:55)
118. STRATEGY: Creating Traffic Campaigns with Sales Retargeting (10:14)
119. Creating Campaign for Facebook Page Likes and Post Engagements (10:21)
120. Creating App Promotion Campaign (7:53)
Assessment Exercise- 19
Section 20. Building a Digital Marketing Agency from Scratch
121. How does a digital marketing agency make money? (5:46)
122. How to Create a Sales Strategy for Your Clien part 01 (14:12)
123. How to Create a Sales Strategy for Your Clien part 02 (15:51)
124. How to Create a Sales Strategy for Your Clients (11:17)
125. Starting Point of Digital Marketing Agency (14:30)
126. Concept of Lead Generation Through Sales Funnel (19:19)
127. Creating Sales Funnel Using WordPress Part 1 (36:26)
128. Creating Sales Funnel Using WordPress Part 2 (27:31)
129. Creating Sales Funnels can be a good Income Stream (5:31)
130. Creating Ad Campaign for Digital Marketing Agency (19:26)
131. How to Get Clients for Digital Marketing Agency (17:38)
132. Selling and Buying Services from Fiverr (19:19)
133. Scaling Digital Marketing Agency (10:45)
Assessment Exercise- 20
Section 21. Lead Generation Strategies for Digital Marketing Agencies
134. Understanding Lead Generation Process (11:07)
135. Creating Lead Generation Campaign using Sales Funnel (11:15)
136. Creating Lead Generation Campaign using Instant Forms (27:06)
137. Leads Management in Leads Center (22:15)
138. Key Concepts to Consider During the Lead Generation Process (17:43)
Assessment Exercise- 21
Section 22. Automation Strategies Using ManyChat Bots
139. Using ManyChat to sell Products via Messages Campaigns Part 1 (14:16)
140. Using ManyChat to sell Products via Messages Campaigns Part 2 (46:41)
141. Using ManyChat to sell Products via Messages Campaigns Part 3 (7:14)
142. Using ManyChat to sell Products via Messages Campaigns Part 4 (7:06)
143. Automating Customer Support Using ManyChat (19:39)
144. Automating Lead Magnet Campaigns Using Many (8:56)
Assessment Exercise- 22
Section 23. Common Issues in Digital Marketing
145. Learning Limited Issue (6:34)
146. Creative Limited and Fatigue (10:32)
147. Ad Account Suspension Issues (13:51)
148. Ad Rejections (1:45)
149. Ads are Active but isnt Spending Budget (2:28)
150. Billing Issues (3:25)
Assessment Exercise- 23
Section 24:Final Exam
Final Exam
24. Understanding Campaign Objectives: #4 Leads
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